Event Title

Persuasion and Swearing: How Gender, Status, and Word Choice Influence Attitudes

Event Type

Presentation

Start Date

8-5-2020 9:20 AM

End Date

8-5-2020 10:10 AM

Description

We were interested in how speaker characteristics influence the perception of swearing in a persuasive message. Previous research has investigated the use of swearing in persuasive messages and has found that swearing can be seen as a signal that the speaker feels passionately about the topic and can, thus, result in increases in rated persuasion (Scherer & Sagarin, 2006; Baruch, Prouska, Ollier-Malaterre, Bunk, 2017). However, there is also evidence that the level of persuasion and attitudes toward the speaker can be impacted by speaker characteristics, such as race or gender (Jacobi, 2014).

Faculty Sponsors: Elizabeth Arnott-Hill, Or'Shaundra Benson, Ken Gray

This document is currently not available here.

Share

COinS
 
May 8th, 9:20 AM May 8th, 10:10 AM

Persuasion and Swearing: How Gender, Status, and Word Choice Influence Attitudes

Symposium Room B - Click here to attend presentation

We were interested in how speaker characteristics influence the perception of swearing in a persuasive message. Previous research has investigated the use of swearing in persuasive messages and has found that swearing can be seen as a signal that the speaker feels passionately about the topic and can, thus, result in increases in rated persuasion (Scherer & Sagarin, 2006; Baruch, Prouska, Ollier-Malaterre, Bunk, 2017). However, there is also evidence that the level of persuasion and attitudes toward the speaker can be impacted by speaker characteristics, such as race or gender (Jacobi, 2014).

Faculty Sponsors: Elizabeth Arnott-Hill, Or'Shaundra Benson, Ken Gray