Presenter Information

Elora Choudhury, College of DuPage

Event Type

Presentation

Start Date

11-5-2021 6:14 PM

End Date

11-5-2021 7:15 PM

Description

This presentation evolved from a literature review that assessed current knowledge on colorism in India and the United States for South Asians. Cultural identity, the marketing methods of skin-lightening products, and the sociological implications of “fairness” in women were explored to suggest future research for second-generation immigrants in the South Asian community. This paper was written in hopes that it would instigate a study done on community college students where South Asian American females could be tested on how their cultural identity, ascribing beauty standards, and the world around them influences their self-concept. The true goal of exploring this phenomenon is to help everyone understand themselves and each other in a diverse world.

Faculty Sponsor: Pat Izdik

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May 11th, 6:14 PM May 11th, 7:15 PM

Second Generation South Asian Female Immigrants and Colorism in American Society

Symposium Room A - Click here to attend presentation

This presentation evolved from a literature review that assessed current knowledge on colorism in India and the United States for South Asians. Cultural identity, the marketing methods of skin-lightening products, and the sociological implications of “fairness” in women were explored to suggest future research for second-generation immigrants in the South Asian community. This paper was written in hopes that it would instigate a study done on community college students where South Asian American females could be tested on how their cultural identity, ascribing beauty standards, and the world around them influences their self-concept. The true goal of exploring this phenomenon is to help everyone understand themselves and each other in a diverse world.

Faculty Sponsor: Pat Izdik