Event Title
Promoting Awareness through Multimedia Storytelling: The Case of Elizabeth House in Ecuador
Location
BIC 3528
Start Date
28-2-2015 1:40 PM
Description
Advocacy journalism takes the basic principles of journalism—factual integrity, clear concise writing, storytelling, and educating the public—and uses them to tell the story of a particular cause or organization. The goal of this project is to use advocacy journalism within a blog platform to raise awareness of the work of the not-for-profit organization, Casa Elizabeth, a home for pregnant teenagers in crisis situations in Ecuador.
The project is accomplished through a blog that tells the stories of the home: the participants’, the workers’, and mine (as participant-observer journalist), gaining support for Casa Elizabeth. The blog posts are both Spanish and English, incorporating media such as photography, audio and info graphics.
To measure effectiveness, a record was kept of followers, hits, shares, and likes of particular posts and was used to create a best practices methodology. Early conclusions have shown that consistent posting increases blog participation over time, as well as creates greater investment in the cause on the part of the readers.
Promoting Awareness through Multimedia Storytelling: The Case of Elizabeth House in Ecuador
BIC 3528
Advocacy journalism takes the basic principles of journalism—factual integrity, clear concise writing, storytelling, and educating the public—and uses them to tell the story of a particular cause or organization. The goal of this project is to use advocacy journalism within a blog platform to raise awareness of the work of the not-for-profit organization, Casa Elizabeth, a home for pregnant teenagers in crisis situations in Ecuador.
The project is accomplished through a blog that tells the stories of the home: the participants’, the workers’, and mine (as participant-observer journalist), gaining support for Casa Elizabeth. The blog posts are both Spanish and English, incorporating media such as photography, audio and info graphics.
To measure effectiveness, a record was kept of followers, hits, shares, and likes of particular posts and was used to create a best practices methodology. Early conclusions have shown that consistent posting increases blog participation over time, as well as creates greater investment in the cause on the part of the readers.