Persuasion and Swearing: How Gender, Status, and Word Choice Influence Attitudes
Event Type
Presentation
Start Date
8-5-2020 9:20 AM
End Date
8-5-2020 10:10 AM
Description
We were interested in how speaker characteristics influence the perception of swearing in a persuasive message. Previous research has investigated the use of swearing in persuasive messages and has found that swearing can be seen as a signal that the speaker feels passionately about the topic and can, thus, result in increases in rated persuasion (Scherer & Sagarin, 2006; Baruch, Prouska, Ollier-Malaterre, Bunk, 2017). However, there is also evidence that the level of persuasion and attitudes toward the speaker can be impacted by speaker characteristics, such as race or gender (Jacobi, 2014).
Faculty Sponsors: Elizabeth Arnott-Hill, Or'Shaundra Benson, Ken Gray
Persuasion and Swearing: How Gender, Status, and Word Choice Influence Attitudes
Symposium Room B - Click here to attend presentation
We were interested in how speaker characteristics influence the perception of swearing in a persuasive message. Previous research has investigated the use of swearing in persuasive messages and has found that swearing can be seen as a signal that the speaker feels passionately about the topic and can, thus, result in increases in rated persuasion (Scherer & Sagarin, 2006; Baruch, Prouska, Ollier-Malaterre, Bunk, 2017). However, there is also evidence that the level of persuasion and attitudes toward the speaker can be impacted by speaker characteristics, such as race or gender (Jacobi, 2014).
Faculty Sponsors: Elizabeth Arnott-Hill, Or'Shaundra Benson, Ken Gray